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In spite of the moving dynamics of branch banking, branches continue to play a central role in the overall offerings of the retail banks. Recent years there has been a trend of migration of the purely transactional services towards direct channels so following on that, branches need a specific and systematic methodology for achieving branch excellence. This requires the full engagement and leadership from branch managers and their teams. It is overbearing for retail banks to capitalize on the opportunity to turn their branches into brand-building, loyalty-enhancing pillars of profitability. Branches remain the primary channel for customer acquisition and consultative sales for both consumers and small businesses. The branch manager is required to demonstrate considerable skill sets which includes good financial understanding, people management skills, ability to bring in sales revenues and retain current customers, whilst adhering to changing regulations and policy parameters. Within this course training will be delivered in order to enhance management, coaching and leadership skills to further improve the present and aspire for the future.
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