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Content Marketing

 

Content Marketing

  • Rank better on search engines through keyword research
  • Write more impactful content with data driven insights
  • Build brand equity and stakeholder trust through compelling content

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Course Description

About the Course

Content is the most significant part of modern marketing strategy. Done right, content marketing is the key to improving business prospects by delivering value and enhances your position as a market leader. This program includes email communication, blog posts, social, conventional PR as well as online portals, magazines, and even digital newspapers.

SkillCertified Content Marketing training helps you build data-driven, compelling content marketing programs and what data sources you should put in use. You will learn how to recognize possibilities in developing content for enhanced outcomes. This training helps you understand the key fundamentals of planning and executing content marketing activity as well as how to evaluate its impact.

Course Curriculum

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Course # : CM-0024
Exam : Content Marketing

Content Marketing

Objectives

  • Increase website traffic through content creation and optimization.
  • Generate leads and build a qualified customer base through valuable content offers.
  • Improve search engine rankings and organic visibility through optimized content.
  • Establish brand authority and thought leadership by creating insightful and expert content.
  • Enhance audience engagement and interaction through compelling and shareable content.
  • Nurture and retain existing customers by delivering valuable and personalized content experiences.
  • Boost social media engagement and brand awareness through relevant and engaging content.
  • Measure and track content marketing metrics, such as website conversions and engagement rates.
  • Optimize content distribution channels to reach and engage the target audience effectively.
  • Continuously analyze and refine content strategies based on audience feedback and data insights.

Target Audience

  • Marketing professionals
  • Content marketing professionals
  • Small business owners
  • Digital Marketing professionals
  • Content writers
  • Social Media managers

Prerequisites

  • A basic understanding of popular search engines
  • Practical knowledge of the MS Office suite
  • Knowledge of Online Marketing and Internet Marketing concepts

Why Content Marketing from SkillCertified™

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    • World-Class Instructors
    • Expert-Led Mentoring Sessions
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    • Course Access Never Expires
    • Free Access to Future Updates
    • Unlimited Access to Course Content
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    • One-On-One Learning Assistance
    • Help Desk Support
    • Resolve Doubts in Real-time
  • Icons Skill Certified Hands-On Project Based Learning
    • Industry-Relevant Projects
    • Course Demo Dataset & Files
    • Quizzes & Assignments
  • Icons Skill Certified Industry Recognised Certification
    • SkillCertified Training Certificate
    • Graded Performance Certificate
    • Certificate of Completion
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