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Conversion Optimization Training

 

Conversion Optimization Training

  • Optimize landing pages to optimize conversions
  • Learn through work-like projects and case studies
  • Create superior user experiences that drive conversion  

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Course Description

About the Course

It is not enough to simply get visitors to your website. Build an effective website which persuades a customer to take some action, such as downloading an app, filling a feedback form, making a purchase, or signing up for a login. Improve conversions through conversion rate optimization (CRO) and find out how to get your customers to take the desired action.

CRO is a valuable tool to improve the performance of a website and a Conversion Expert is one who knows what attracts or repels customers. Our workshop will help you become a Conversion Expert by familiarizing you with all the concepts of Conversion Optimization such as analysis and measurement, product page optimization, PPC conversion strategies, conversion design structure and all the other elements needed to achieve the conversion rates that will benefit the organization and rake in profits. Basic knowledge of MS Office, internet and web analytics is expected from candidates.

Course Curriculum

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Course # : CO-0024
Exam : Conversion Optimization Training

Conversion Optimization Training

Objectives

  • Understand the fundamentals of conversion optimization and its impact on business growth.
  • Identify key performance indicators (KPIs) and metrics to measure conversion rates and effectiveness.
  • Analyze website and landing page data to identify conversion bottlenecks and areas for improvement.
  • Conduct user research and apply usability testing techniques to uncover user behavior and preferences.
  • Develop a deep understanding of target audience needs, motivations, and pain points to optimize conversions.
  • Implement A/B testing and multivariate testing methodologies to systematically test and refine conversion strategies.
  • Optimize website and landing page design elements, such as layout, color scheme, and calls-to-action, to maximize conversions.
  • Improve website loading speed and mobile responsiveness to enhance the user experience and conversion rates.
  • Utilize persuasive copywriting techniques to create compelling and persuasive content that drives conversions.

Target Audience

  • Marketers
  • Designers
  • Entrepreneurs
  • Business Owners
  • Professionals who want to make a career in the digital space

Prerequisites

  • A basic knowledge of MS Office
  • Internet operating skills
  • A basic knowledge of web analytics

Why Conversion Optimization Training from SkillCertified™

  • Icons Skill Certified Live Interactive Learning
    • World-Class Instructors
    • Expert-Led Mentoring Sessions
    • Instant doubt clearing
  • Icons Skill Certified Lifetime Access
    • Course Access Never Expires
    • Free Access to Future Updates
    • Unlimited Access to Course Content
  • Icons Skill Certified 24x7 Support
    • One-On-One Learning Assistance
    • Help Desk Support
    • Resolve Doubts in Real-time
  • Icons Skill Certified Hands-On Project Based Learning
    • Industry-Relevant Projects
    • Course Demo Dataset & Files
    • Quizzes & Assignments
  • Icons Skill Certified Industry Recognised Certification
    • SkillCertified Training Certificate
    • Graded Performance Certificate
    • Certificate of Completion
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