Pay Per Click Advertising


Pay Per Click Advertising

  • Leverage search marketing to find the right audience
  • Learn through work-like projects and case studies
  • Promote brand through the latest PPC techniques  

  • Learn from anywhere in the world. Connect with an Instructor in real time.
  • Attend Live Class from a PC or Mobile.
  • Ask questions from an Instructor in real time over voice & chat.
  • Includes Certificate of Completion.
  • Official Exam & Certification Assitance.
  • Get 30 Days free after class support.

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Course Description

About the Course

Pay-per-click, is a form of online advertising where advertisers can attract customers to their websites and promote their business. Successful PPC campaigns can give instant and measurable results, promoting the brand to a global audience and attracting customers at the right time. Promoters of small businesses have a lot to gain from PPC.

Besides helping generate profits, it also puts the business on par with leading brands. But the key to harnessing these benefits is by designing ads that will generate maximum clicks for a website. We bring you a niche course that exposes you to all the tools and technologies and the tricks of the trade that will result in maximum ROI.

You will learn to leverage search engine and bid management tools to attract the right sort of customers. You will learn the right way to use Google AdWords, keyword categorization, campaign structuring, ad copy creation, display advertising and other tips and tricks to become an ace PPC marketer. On successful completion of the course, you will receive a Course Completion Certificate from SkillCertified.

Course Curriculum

Course # : PPC-0031
Exam : Pay Per Click Advertising

Pay Per Click Advertising


  • Set up a PPC campaign: Create and launch a pay-per-click advertising campaign on a suitable platform, such as Google Ads or Bing Ads.
  • Define campaign goals: Clearly identify the specific goals you want to achieve through your PPC campaign, whether it's increasing website traffic, generating leads, or driving sales.
  • Keyword research: Conduct thorough keyword research to identify relevant keywords and phrases that align with your business offerings and target audience.
  • Create compelling ad copy: Write persuasive and concise ad copy that highlights your unique selling propositions and entices users to click on your ads. Use strong call-to-action phrases to encourage action.
  • Optimize landing pages: Ensure that the landing pages linked to your ads are relevant, user-friendly, and optimized for conversions. Align the messaging, design, and content with your ad copy to provide a seamless user experience.
  • Monitor and adjust bids: Regularly monitor the performance of your ads and adjust your bidding strategies to optimize your budget and maximize conversions. Test different bid amounts and bidding strategies to find the most effective approach.
  • A/B testing: Conduct A/B tests with different ad variations to determine which elements, such as headlines, images, or calls-to-action, perform better and generate higher click-through rates.
  • Targeting options: Utilize various targeting options available in the PPC platform, such as location targeting, demographic targeting, or device targeting, to ensure your ads reach the most relevant audience.

Target Audience

  • Internet Marketing Professionals
  • Designers
  • Website Owners
  • Entrepreneurs
  • Business Owners
  • Marketing & Business Students


  • A fair understanding of popular search engines
  • Practical knowledge of the MS Office suite
  • Knowledge of Online Marketing and Internet Marketing concepts

Why Pay Per Click Advertising from SkillCertified™

  • Live Interactive Learning
    • World-Class Instructors
    • Expert-Led Mentoring Sessions
    • Instant doubt clearing
  • Lifetime Access
    • Course Access Never Expires
    • Free Access to Future Updates
    • Unlimited Access to Course Content
  • 24x7 Support
    • One-On-One Learning Assistance
    • Help Desk Support
    • Resolve Doubts in Real-time
  • Hands-On Project Based Learning
    • Industry-Relevant Projects
    • Course Demo Dataset & Files
    • Quizzes & Assignments
  • Industry Recognised Certification
    • SkillCertified Training Certificate
    • Graded Performance Certificate
    • Certificate of Completion
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