Search Engine Optimization


Search Engine Optimization

  • Leverage keyword research to boost search rankings
  • Learn through work-like projects and case studies
  • Drive traffic that is more relevant to your website

  • Learn from anywhere in the world. Connect with an Instructor in real time.
  • Attend Live Class from a PC or Mobile.
  • Ask questions from an Instructor in real time over voice & chat.
  • Includes Certificate of Completion.
  • Official Exam & Certification Assitance.
  • Get 30 Days free after class support.

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Course Description

About the Course

Search engines drive branding and marketing success for businesses and are crucial to a brand’s success. Use Search Engine Optimization (SEO) systematically to improve your website’s overall metrics through enhanced visibility, ranking, and relevance using the latest SEO tools and practices. Get more and better traffic to your page through SEO.

SkillCertified SEO training helps you improve online rankings using search to enhance your website presence through search engines like Google, Bing, and Yahoo among others. On successful completion of the course, you will receive a Course Completion Certificate from SkillCertified.

Course Curriculum

Course # : SEO-0032
Exam : Search Engine Optimization

Search Engine Optimization


  • Improve organic search rankings: Increase the visibility of your website in search engine results pages (SERPs) by optimizing it for relevant keywords and improving its overall search engine ranking.
  • Conduct keyword research: Identify the keywords and phrases that your target audience is using to search for products or services similar to yours. Use keyword research tools to find high-traffic and low-competition keywords to target.
  • On-page optimization: Optimize your website's meta tags, titles, headings, and content with relevant keywords to make it more search engine-friendly. Ensure proper keyword placement, keyword density, and use of semantic markup.
  • Technical SEO: Audit your website's technical aspects, such as site speed, mobile-friendliness, crawlability, and indexability. Fix any technical issues, optimize site structure, and create XML sitemaps to improve search engine crawling and indexing.
  • Improve website user experience (UX): Enhance the overall user experience on your website by improving site navigation, reducing page load times, and ensuring mobile responsiveness. User-friendly websites tend to rank higher in search results.
  • Build high-quality backlinks: Develop a strong and diverse backlink profile by obtaining high-quality links from reputable and relevant websites. Focus on building natural and authoritative links that boost your website's credibility.
  • Create high-quality content: Produce informative, valuable, and unique content that aligns with your target audience's needs and interests. Regularly publish fresh content on your website, including blog articles, guides, infographics, or videos.
  • Optimize for local search: If you have a local business, optimize your website for local search by including your business name, address, and phone number (NAP) on all pages. Register with local directories and create Google My Business listings.

Target Audience

  • Marketing Professionals
  • Business Owners
  • Professionals looking to add SEO skills
  • Digital Marketers
  • Content Professionals
  • Advertising Professionals


  • A fair understanding of popular search engines
  • Practical knowledge of the MS Office suite
  • Knowledge of Online Marketing and Internet Marketing concepts

Why Search Engine Optimization from SkillCertified™

  • Live Interactive Learning
    • World-Class Instructors
    • Expert-Led Mentoring Sessions
    • Instant doubt clearing
  • Lifetime Access
    • Course Access Never Expires
    • Free Access to Future Updates
    • Unlimited Access to Course Content
  • 24x7 Support
    • One-On-One Learning Assistance
    • Help Desk Support
    • Resolve Doubts in Real-time
  • Hands-On Project Based Learning
    • Industry-Relevant Projects
    • Course Demo Dataset & Files
    • Quizzes & Assignments
  • Industry Recognised Certification
    • SkillCertified Training Certificate
    • Graded Performance Certificate
    • Certificate of Completion
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